This one tends to speak for itself.  We can make any application you'd like.  If you want to save some money and get something that only does what you need, we can do it.  You want something beautiful and fully featured?  We got that too.  There's no substitute for a completely customized piece of software to your liking.  We can discuss your needs and wants with you and get you a very fair price.  It may even be less than the off the shelf software you've been fumbling through.  We can promise it will be more efficient than the pen and paper or Excel spreadsheet you're using now.